The HUB: Innovation Maker at the Heart of Satab Group

Posté le 22 October 2026

How can an idea be transformed into a concrete, industrializable textile solution? At Satab Group, the answer lies at the heart of the organization: The Hub, an in-house center dedicated to textile research, development and innovation.

Designed as an integrated engineering office, The Hub brings together technical expertise, industrial know-how and technologies to design the textile products of tomorrow. From raw materials to prototypes, from experimentation to small-scale production, The Hub supports projects all the way through to industrialization.

A dedicated space for textile design and experimentation

The Hub is first and foremost a physical space for collaboration, design, testing and innovation. Around ten team members work there daily, including textile engineers, a mechatronics engineer, loom technicians, and technicians with versatile skill sets.

Their mission is to turn an idea, a customer need or an industrial challenge into a tangible solution. This approach brings design and industrial expertise together in one place. Because textile innovation is not just about imagining a new material or functionality. It also means being able to test it, adapt it, replicate it and, ultimately, scale it up for industrial production.

From Yarn to finished product: An integrated approach

Innovation at The Hub often begins with one essential element: yarn. Starting with this raw material, the teams explore different technologies and combinations to create new structures, functionalities and applications.

Weaving, braiding, knitting, embroidery, sewing, cutting, welding, mechatronics and even 3D printing: the combination of these technologies opens up a wide range of possibilities. This approach builds on Satab Group’s integrated industrial model, which covers the entire textile production chain, from design to manufacturing and processing.

The objective is to go beyond traditional textiles to develop creative, technical and smart textile solutions.

From Idea to Prototype to Industrialization

The Hub is involved at every stage of product development. An idea can be explored, brought to life as a rapid prototype, tested, and then refined directly within the space. Teams can then conduct trials, produce small batches, and work on the requirements for industrial-scale manufacturing. This ability to move quickly from idea to experimentation and then to product development is a real accelerator for projects undertaken by Satab Group and its clients.

Imagine. Prototype. Test. Industrialize.

This approach helps progressively validate technical decisions while preserving the flexibility needed to drive innovation.

A resource supporting Satab Group’s three brands

The Hub supports projects developed by the group’s three brands: Maison Satab, Novalti, and Eweave.

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Maison Satab: Exploring the Creative Possibilities of Textiles

For Maison Satab, The Hub provides a space to explore new possibilities in specialised weaving, embroidery, cutting, and 3D printing. The aim is to develop textile solutions that bring new aesthetic, functional, or customisation opportunities to creative projects.

Novalti: Developing Technical Textile Solutions

For Novalti, The Hub is an essential resource for developing technical textile products. It enables rapid prototyping, testing, and small-batch production before moving towards industrial-scale manufacturing. This capability complements Novalti’s expertise in developing technical and functional textiles that meet demanding specifications.

Eweave: Integrating Intelligence into Textiles

For Eweave, The Hub helps bring together textiles, electronics, and mechanics to develop smart, connected textile solutions. Through conductivity, sensing, interaction, and the integration of new functionalities, textiles become more than just a material, they become a truly active interface.

An Integrated Design Office at the Heart of Industry

The Hub operates as a micro-business within Satab Group, bringing together a small, multidisciplinary team with direct insight into market needs and production realities. This close-knit structure encourages cross-functional collaboration and facilitates cooperation with internal teams, as well as clients, designers, design offices, start-ups, and industrial partners.

The objective is always the same: to bring creativity, technical feasibility, and industrial performance together.

Shaping the Future of Textile Applications

Since 1905, Satab Group has continued to evolve its textile expertise in response to changes in industry and the needs of its markets. Today, this ability to adapt is built on a combination of heritage craftsmanship, industrial technologies, and innovation. With THhe Hub, this approach takes on a new dimension.

A space where Satab Group explores and develops the textile solutions that will meet the needs of tomorrow.

The Hub at a glance

Research & Development | Textile Innovation | Prototyping | Testing | Small-Batch Production | Industrialisation | Technical Textiles | Smart Textiles | Bespoke Solutions